Human-like brand personalities driven by immersive content and voice interaction can seem a little esoteric. So let’s bring the topic back to earth by talking concretely about a specific industry—like Travel and Tourism. Google (in their “Think with Google” content) makes the convincing case that there are four basic yet distinct phases of the traveler journey: “Inspiration, Planning, Booking, and Experiencing.”
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To be successful, whether you are a presenter, organizer, photographer or other Event specialist, it’s not enough just to do your job well. It is important to learn new effective tools to promote yourself and your business, to be aware of current trends.
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